How it started
vs. how it’s going

  • Wild Mannered Co-founders Perry Ya and Michael Gu playing games as kids
  • Co-founders Perry Ya and Michael Gu holding Wild Mannered product in New York City
  • Wild Mannered Co-founders Perry Ya and Michael Gu sitting on a bench
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Hi, we’re Michael and Perry, two childhood best friends who started Wild Mannered. As Asian Americans, we fell in love with soju after being introduced to it by our Korean friends. Not only was it easy to drink, but we also made some of our best memories with it - late nights hanging out with friends, pregames in NYC’s Koreatown, and pairing it with amazing food.

As we’ve gotten older, we’ve started to feel how drinks were becoming too sweet and artificial while the hangovers were getting worse. After one too many drinking nights out with friends, we set out to make a beverage that had quality ingredients and was just as easy to drink, perfect for group social occasions and allowed us to wake up with fewer consequences the next day.   

Wild Mannered is uniquely tied to our Asian American identity, and we want it to be a brand that represents how we want to drink alcohol with our friends and family. We're a shareable soju cocktail that isn’t traditional, but pays homage to a drink we know and love, made with all-natural and no artificial ingredients for everyone to enjoy. 

Cheers!